Fortune Cottonlite Adds Festive Touch to Uttarayan Kitchens with Special Gujarat-Inspired Pack
Fortune Cottonlite Celebrates Uttarayan with Pakko Gujarati Festive Pack
Fortune Unveils Cottonlite Festive Pack for Uttarayan at Gujarat Event with Siddharth Randeria
Fortune Cottonlite Launches ‘Pakko Gujarati’ Campaign Ahead of Uttarayan
Special festive pack celebrates Gujarat’s food traditions and cultural pride
Bilkul Bazaar
Celebrating Uttarayan and Gujarati Food Culture
As Uttarayan approaches, homes across Gujarat are gearing up for colourful kites, family togetherness and festive delicacies such as undhiyu, puris and jalebi. Marking the occasion, AWL Agri Business Limited announced the launch of its ‘Pakko Gujarati’ campaign along with a specially designed Fortune Cottonlite Refined Cottonseed Oil Festive Pack that honours Gujarat’s rich culinary heritage.
Festive Pack Unveiled in Ahmedabad
The campaign was unveiled at an on-ground event in Ahmedabad, where the festive pack was launched in the presence of legendary Gujarati theatre and film personality Siddharth Randeria. Popular cultural icons Apara Mehta, Tiku Talsania and Puja Joshi have also been onboarded as part of the campaign, reflecting the warmth, pride and food-loving spirit of a ‘Pakko Gujarati’.
Brand Perspective
Commenting on the launch, Mukesh Mishra, Joint President – Sales & Marketing, AWL Agri Business Limited, said, “As a company headquartered in Gujarat, our relationship with the state is deeply personal. Gujarat isn’t just a market for us—it’s home. A ‘Pakko Gujarati’ takes immense pride in the uncompromising taste of their kitchen, which reflects the strength of their culture. Food brings families together, especially during festivals like Uttarayan. Through the ‘Pakko Gujarati’ campaign and the Fortune Cottonlite festive pack, we are celebrating this bond and strengthening our connection with Gujarati households in an authentic way.”
Design Rooted in Local Traditions
The Uttarayan festive pack features a vibrant, hyperlocal design inspired by Gujarati culture and festival motifs, reinforcing Fortune’s effort to celebrate regional traditions in a meaningful and authentic manner while deepening its emotional connect with local households.
Cottonseed Oil for Gujarati Kitchens
For generations, cottonseed oil has been a staple in Gujarati kitchens, valued for both daily cooking and festive preparations. Fortune Cottonlite Refined Cottonseed Oil has been developed with these preferences in mind and is enriched with tokko-ferol, a natural antioxidant that helps retain the freshness of cooked food for longer durations.
Integrated Campaign Rollout
The ‘Pakko Gujarati’ campaign highlights Fortune’s belief that food lies at the heart of Gujarati culture and family life. The campaign is being amplified through an integrated promotional rollout including regional television and digital films, a Gujarati jingle across radio and music streaming platforms, outdoor visibility, influencer collaborations and in-store activations across key markets in Gujarat. The Fortune Cottonlite Refined Cottonseed Oil festive pack will be available across Gujarat for a limited period during the Uttarayan season, with a television commercial set to go live shortly.
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