A Legacy in Every Spoon: Riks Global Foods Unveils the World’s First Ghee-Based Spread
From Ramanbhai Gheewala’s Ghee Heritage to Gheeyonnaise: Tradition Meets Innovation
First Day of 2026 Marks a Food First as Gheeyonnaise Launches in Ahmedabad
Creating a New Category: Gheeyonnaise Redefines Spreads with Ghee-Based Nutrition
Led by Kehul Shah, Riks Global Foods Takes Indian Ghee Expertise to Modern TablesRiks Global Foods Launches Gheeyonnaise, the World’s First Ghee-Based Spread
Bilkul Bazaar | By Rafat Quadri
A Heritage-Rich Launch on the First Day of 2026
Ahmedabad, India: Blending generations of trust with contemporary innovation, Riks Global Foods announced the launch of Gheeyonnaise, the world’s first ghee-based spread, in Ahmedabad on the very first day of 2026. The milestone launch was held in the presence of Kehul Shah’s parents, whose blessings symbolized the continuation of a proud family legacy in the ghee business.
The roots of this journey go back to Ramanbhai Gheewala of Koidnar, father of Kehul Shah, who—along with his brother—was widely respected and well known for his ghee business. Their name became synonymous with purity, consistency, and ethical trade, earning trust across generations long before branded dairy products became common in India.
From Ramanbhai Gheewala’s Legacy to a Global-First Innovation
Carrying forward this legacy, Kehul Shah, Managing Director, Riks Global Group, unveiled Gheeyonnaise as a modern expression of traditional Indian nutrition.
Speaking at the launch, Kehul Shah said, “My father, Ramanbhai Gheewala, and my uncle dedicated their lives to the ghee business with a simple philosophy—never compromise on purity. Gheeyonnaise is my way of honoring that philosophy. Launching this product with my parents’ presence and blessings on the first day of 2026 makes this moment deeply emotional and meaningful for our entire family.”
He further added,“We strongly believe that health and taste should go hand in hand. Ghee has always been a symbol of nourishment in Indian households. With Gheeyonnaise, we are bringing that timeless goodness into a format that fits today’s fast-paced lifestyle—convenient, versatile, and delicious.”
Creating a New Category: Ghee-Based Spreads
Gheeyonnaise is not positioned as just another mayonnaise alternative. Instead, it introduces a completely new category—ghee-based spreads. Made using premium A2 Gir cow ghee, the product contains no palm oil or vegetable oils, making it a wholesome and distinctive option for health-conscious consumers seeking both nutrition and taste.
As a global first mover in this segment, the brand’s focus is on innovation-led leadership rather than competing on volume with conventional mayonnaise players.
Strategic Growth Across India and Beyond
Over the next five years, Riks Global Foods plans to establish Gheeyonnaise as a pan-India brand, starting with Gujarat, Maharashtra, Rajasthan, and Madhya Pradesh–Chhattisgarh. Distribution will span retail and modern trade, HoReCa (Hotels, Restaurants, Cafes), and e-commerce and quick-commerce platforms. In later phases, the company intends to enter international markets, particularly those with a strong Indian diaspora and increasing demand for healthier food alternatives.
Investing in Quality, Scale, and Trust
The company has already made significant investments in research and development, manufacturing infrastructure, sourcing of high-quality ghee, and brand building. To meet growing nationwide demand, Riks Global Foods plans to scale up manufacturing capacity while maintaining strict standards of quality, food safety, and operational excellence across both retail and institutional channels.
Taking Traditional Nutrition into the Future
With rising awareness around mindful eating and better food choices, Riks Global Foods plans to introduce more innovative ghee-based products in a phased manner—extending its three-generation expertise into modern food formats.
Harshil Shah, COO of Riks Global Foods, seamlessly coordinated the launch event, overseeing collaboration across teams and managing media interactions.
From the trusted legacy of Ramanbhai Gheewala of Koidnar to the launch of a world-first product in Ahmedabad, Gheeyonnaise stands as a powerful story of tradition, innovation, and vision shaping the future of Indian food.
(Rafat Quadri can be contacted at editorbilkul@gmail.com)
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