Dabur Modernises Ayurveda for the New Generation
Bilkul Bazaar
Ahmedabad | 13 January 2026
Ahmedabad, 12 January 2026: Dabur India Ltd, the world’s largest Ayurvedic healthcare company, has unveiled a comprehensive strategic programme aimed at making Ayurveda more relevant and appealing to today’s health-conscious consumers. The initiative is built around three core pillars—contemporary packaging, knowledge sharing through expert platforms, and expanded community healthcare outreach.
As part of the programme, Dabur has refreshed the packaging across its entire range of Ayurvedic medicines and ethical products. The updated design language features bolder brand cues, vibrant colours and improved readability to enhance shelf impact and strengthen consumer connect, while preserving the authenticity and heritage of Ayurveda.
To further deepen awareness and understanding, Dabur is hosting its flagship knowledge forum, Ayurveda Samvad, in Ahmedabad. The platform will bring together leading Ayurvedic practitioners, researchers and key opinion leaders for SAMBHASA—interactive discussions exploring the scientific foundations of Ayurveda, its practical applications and its relevance in addressing modern lifestyle disorders. The sessions are expected to help create actionable insights and open new avenues for research and everyday integration of Ayurveda.
Reinforcing its long-standing commitment to social responsibility, Dabur also announced plans to expand its nationwide health camps. These camps will provide free health check-ups, Ayurvedic medicines, diagnostic tests and treatment to underserved communities, furthering the company’s mission of making holistic healthcare accessible to all.
Commenting on the initiative, Dr. Nitin Berde, Marketing Head – Ethicals, Dabur India Limited, said that Ayurveda for Dabur is both an ancient wisdom and a modern science. He emphasized that the company combines classical Ayurvedic knowledge with contemporary research, clinical trials and stringent quality standards to ensure credibility and effectiveness for today’s consumers—an approach Dabur describes as “Validated by Heritage, Vindicated by Science.”
With growing consumer interest in natural, preventive and holistic healthcare, Dabur’s multi-pronged strategy positions Ayurveda not merely as a tradition, but as a trusted, evidence-backed health system aligned with modern lifestyles.
Dabur India Limited is one of India’s leading FMCG companies, backed by a 141-year legacy of quality and trust. Today, Dabur products reach 8 out of 10 Indian households. The company’s portfolio includes multiple ₹1,000-crore and ₹500-crore brands across healthcare, personal care, food and beverages, with flagship power brands such as Dabur Chyawanprash, Dabur Honey, Dabur Amla, Dabur Red Paste, Vatika and Réal.
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