Euro Pratik Sales IPO Opens Sept 16; ₹451 Cr OFS at ₹235–₹247 Price Band
“Walls Will Always Be There and So Will Our Business” – CMD Pratik Singhvi on Growth Vision
Bilkul Bazaar
Ahmedabad: Euro Pratik Sales Limited is set to launch its IPO on September 16, 2025, with subscriptions open until September 18, 2025. The book-built issue aims to raise around ₹451.31 crores, comprising a fresh issue and an offer for sale of up to 1,82,71,862 equity shares with a face value of ₹1 each. The price band has been fixed at ₹235–₹247 per share, with a quota split of 35% for retail investors, 50% for QIBs, and 15% for HNIs. The allotment is scheduled for September 19, and the listing will take place on the BSE and NSE on September 23, 2025.
Founded in 2010, Euro Pratik Sales is engaged in the business of selling and marketing decorative wall panels and laminates. The company is known for its unique designs in sync with modern architectural trends, offering innovative products like Louvres, Chisel, and Auris. With distribution across 88 cities in India and Hrithik Roshan as the brand ambassador, Euro Pratik has built a strong presence and recall in the decorative segment.
Financially, the company has shown steady growth, with revenue rising to ₹291.52 crores in 2025 from ₹230.11 crores in 2024, and profit increasing to ₹76.44 crores from ₹62.91 crores over the same period. Its EBITDA has consistently improved from ₹621.63 million in FY22 to ₹836.34 million in FY23, reaching ₹890.02 million in FY24. Strong capacities, experienced promoters, and a solid financial structure make the IPO appealing, particularly for long-term investors.
IPO Structure and Key Details:
Price band fixed at ₹235–₹247 per share of face value ₹1 each.
Issue opens on September 16, 2025 and closes on September 18, 2025.
Entirely an Offer for Sale (OFS) worth ₹451.32 crore by promoters and promoter group.
Investors can bid for a minimum of 60 equity shares and in multiples thereof.
Axis Capital Limited and DAM Capital Advisors Limited are BRLMs; MUFG Intime India Pvt. Ltd. is registrar.
Resilient Growth Despite Setbacks:
Revenue rose 28.20% to ₹284.23 crore in FY25 from ₹221.70 crore in FY24.
Profit after tax increased 21.51% to ₹76.44 crore in FY25 from ₹62.91 crore in FY24.
Fire at stock room in April 2025 caused ₹8.6 crore damage and 60–63 days’ disruption.
Despite this, company posted impressive Q1 FY25 profits.
Distribution network spans 116 cities, 180 distributors across 25 states & 5 UTs.
Management Insights and Future Outlook:
Euro Pratik Sales Limited IPO to Open on September 16; Price Band Fixed at ₹235–₹247 per Share
Ahmedabad, September 12, 2025: Euro Pratik Sales Limited has announced that its Initial Public Offering (IPO) will open for subscription on Tuesday, September 16, 2025, and close on Thursday, September 18, 2025. The company has set the price band at ₹235–₹247 per equity share of face value ₹1 each. Investors can bid for a minimum of 60 equity shares and in multiples thereof.
Entirely Offer for Sale of ₹451.32 Crore
The IPO, comprising an Offer for Sale (OFS) of up to ₹451.32 crore, will be made by promoter and promoter group selling shareholders. A portion of the issue is reserved for eligible employees under the employee reservation category.
The offer is being made through the book-building process, with not more than 50% of the net offer allocated to Qualified Institutional Buyers (QIBs), not less than 15% to Non-Institutional Investors (NIIs), and 35% to Retail Individual Investors (RIIs).
Axis Capital Limited and DAM Capital Advisors Limited are the Book Running Lead Managers, while MUFG Intime India Private Limited is the registrar.
Strong Brand Presence and Growth Momentum
Incorporated in 2010 and headquartered in Mumbai, Euro Pratik Sales operates on an asset-light business model with a strong focus on product design and development. The company has built a portfolio of over 3,000 designs across 30 product varieties, launching 113 catalogues in the last four years.
Its distribution network spans 116 cities across 25 states and five union territories, supported by 180 distributors. The company has roped in Hrithik Roshan and Kareena Kapoor Khan as brand ambassadors for its “Euro Pratik” and “Gloirio” brands, respectively.
Revenue from operations grew 28.20% to ₹284.23 crore in FY25 from ₹221.70 crore in FY24, while profit after tax rose 21.51% to ₹76.44 crore in FY25.
Management on Fire Incident and Resilience
Addressing media questions in Ahmedabad, Kulmeet Saggu, COO, Euro Pratik Sales Limited, clarified the impact of the April 2025 fire at the company’s stock room:
“It was just ₹8.6 crore of loss due to the damages caused by the fire, and we had a break of 60 to 63 days. But despite that, we delivered an impressive profit in the first quarter of 2025.”
Company’s Position on Product Category Dependence
Responding to queries about the company’s reliance on a single product category, Pratik Singhvi, Chairman and Managing Director, explained:
“It is our choice to provide variety and a wide range of products within this category. We are the pioneers in India in this segment and have consistently improved upon the quality and range of our products. As such, walls will always be there and so will our business.”
Singhvi also emphasized the company’s design leadership:
“Our Company has pioneered the introduction of Decorative Wall Panel products, including Louvers, Chisel and Auris in India. We have also developed differentiated design templates for our Decorative Wall Panels and Decorative Laminates, tailored to meet contemporary architectural and interior design trends.”
Full Management Team Participation
At the media briefing, Pratik Singhvi (CMD), Jai Singhvi (Executive Director & CFO), Alpesh Sangoi (Finance Controller), and Kulmeet Saggu (COO) shared details of the company’s performance and strategy. Representing the lead managers, Animesh Vanjari from Axis Capital Limited also joined the briefing.
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