BUSINESS TERMS — BILKUL SIMPLY

Making Business Jargon Bilkul Simple

Bilkul Bazaar | Sunday Special

A new weekly column from Bilkul Bazaar, this is our simple attempt to make commonly used business terms easy to understand—without complicated definitions, technical language or financial jargon.

1. EBITDA
A measure of a company’s operating performance before interest, taxes, depreciation and amortisation.
Example: A company may report strong EBITDA even if its final profit is lower because of interest or depreciation costs.

2. Cash Flow
The movement of money coming into and going out of a business.
Example: A profitable company can still face problems if customers delay payments and cash doesn’t come in on time.

3. Market Share
The percentage of total sales in a market captured by a particular company.
Example: If a company sells ₹20 crore worth of cars in a ₹100-crore market, its market share is 20%.

4. Valuation
The estimated worth of a company or business.
Example: If investors value a startup at ₹500 crore, its valuation is ₹500 crore.

5. IPO
Initial Public Offering — when a private company offers its shares to the public for the first time and gets listed on a stock exchange.
Example: A company launching a ₹1,000-crore IPO is inviting public investors to buy its shares.

Know the Term. Understand the Business.

These five are particularly good for Bilkul Bazaar because they appear constantly in IPO stories, company results, investment news and business reports.