Ritvi Gilara Carries Fifth-Generation Legacy Forward with Modern Luxury Vision
Prateek Gilara : Our IPO Marks a New Chapter in a Journey Built on Trust and Craftsmanship
Bilkul Bazaar | By Rafat Quadri
Ahmedabad | 18 June 2026
Advit Jewels Announces IPO Price Band of ₹130–₹138 Per Share
Advit Jewels Limited, the Jaipur-based manufacturer of handcrafted fine jewellery under the renowned Rambhajo brand, announced the price band of ₹130 to ₹138 per equity share for its Initial Public Offering (IPO), which will open for subscription on June 23, 2026 and close on June 25, 2026.
Present on the occasion were Nitin Gilara, Chairman & Managing Director; Prateek Gilara, Whole-Time Director; Krishna Vardhan Gilara, Non-Executive Director; Deepesh Sharma, Chief Financial Officer; Ritvi Gilara, Head of Brand Heritage and Strategy; and Ashok Holani, Director, Holani Consultants Private Limited, the Book Running Lead Manager to the issue.
Addressing the gathering, Nitin Gilara, Chairman & Managing Director of Advit Jewels Limited, said, “The IPO marks a significant milestone in our journey of over a century. Built on a foundation of trust, craftsmanship, and innovation, our business has consistently evolved with changing customer preferences while preserving the timeless artistry of Indian jewellery. The capital raised through the IPO will strengthen our financial position and support our long-term growth strategy.”
Prateek Gilara, Whole-Time Director, said, “Our focus has always been on creating jewellery that resonates with both traditional and contemporary consumers. With our strong design capabilities, in-house manufacturing expertise, and commitment to quality, we are well positioned to capitalize on the growing demand for premium handcrafted jewellery in India and overseas markets.”
Krishna Vardhan Gilara, Non-Executive Director, remarked, “Advit Jewels has successfully combined heritage with modern business practices. As we enter the public markets, we remain committed to creating sustainable value for all stakeholders while maintaining the highest standards of governance and operational excellence.”
Deepesh Sharma, Chief Financial Officer, said, “The company has demonstrated robust financial performance, supported by strong demand and operational efficiencies. The proceeds from the IPO will help us optimize our capital structure, strengthen working capital, and provide the financial flexibility required for future expansion.”
Ashok Holani, Director, Holani Consultants Private Limited, said, “Advit Jewels has built a strong reputation in the fine jewellery segment through exceptional craftsmanship, consistent growth, and a customer-centric approach. We are pleased to be associated with the company’s public issue and believe its strong fundamentals position it well for the next phase of growth.”
Advit Jewels Limited reported revenue from operations of ₹1,237.9 crore and net profit of ₹254.4 crore for the nine months ended December 31, 2025. The company specializes in Kundan, Polki, diamond, and studded jewellery and operates a fully integrated manufacturing facility in Jaipur, Rajasthan.
Advit Jewels has distinguished itself through its mastery of traditional Indian jewellery forms such as Kundan, Polki, Jadau, Meena, Rosecut and Fine Diamond jewellery, while continuously introducing contemporary design elements to cater to evolving consumer preferences. The company combines age-old artisanal techniques with modern manufacturing technologies, including 3D printing, casting and precision finishing, enabling it to create unique, non-repetitive designs for bridal, occasion and luxury wear segments.
Looking ahead, the company plans to strengthen its pan-India presence through its upcoming flagship retail store in Jaipur, expand its domestic and international exhibition footprint, deepen customer engagement through customized jewellery offerings, and continue investing in creative design innovation to position the Rambhajo brand as a global ambassador of Indian heritage craftsmanship.
Ritvi Gilara Driving Heritage-Led Brand Strategy
A special highlight of the event was the presence of Ritvi Gilara, Head of Brand Heritage and Strategy at Advit Jewels Limited and a representative of the fifth generation of the Gilara family’s century-old jewellery legacy. Working closely with her father, Nitin Gilara, she plays a pivotal role in preserving the brand’s rich heritage while steering its image into the modern era. An alumna of the Rhode Island School of Design (RISD), USA, where she earned diplomas in Graphic Design and Sculpture, Ritvi brings a distinctive artistic perspective and deep understanding of the history of craftsmanship to the organization. She oversees key strategic functions including customer relationship management, visual merchandising, and the brand’s domestic and international exhibition footprint. At the core of her vision is the seamless translation of centuries-old craftsmanship and cultural heritage into contemporary luxury experiences and modern jewellery designs that resonate with discerning global consumers.
Speaking on the occasion, Ritvi Gilara said, “Advit Jewels and Rambhajo carry a legacy that spans generations. My vision is to ensure that our rich heritage continues to inspire contemporary luxury consumers across the world. By combining traditional craftsmanship with modern design sensibilities, we aim to tell timeless stories through every piece we create while remaining relevant to the aspirations of future generations.”
(Rafat Quadri can be contacted at editorbilkul@gmail/com)
Disclaimer: This article is for information only and is not investment advice. Please read the IPO documents carefully before investing.
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